Office Snapshots  | GSK Shopper Science Lab

GSK Shopper Science Lab

August 3, 2017 Download PDF

Francis Cauffman designed the science labs of consumer healthcare company GSK, located in Warren, New Jersey.

The new GSK Consumer Healthcare headquarters includes a Shopper Science Lab where GSK and retailers take consumer research and model different scenarios both virtually and physically. The goal is to understand and optimize the consumer retail experience.
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