Chicago, IL / 2,500 SF
When Muraflex successfully leased space for their new showroom in the Chicago Merchandise Mart, there were less than 13 weeks to NeoCon. To meet this tight deadline for design, permitting and construction, Francis Cauffman held a 2-day design charrette with Muraflex. The program involved creating a space that displayed the range of their products, in an office setting. It was necessary to have the “wow factor” to better engage the crowd at NeoCon, while also acting as their working showroom for the remaining 360 days until project completion. Highlighting the entry is a small informal meeting room, with red glass, which provides some visual privacy, while acting as a beacon along the access corridor to different showrooms. One enters the showroom into an open gathering space, surrounded by different enclosed spaces that highlight various Muraflex glass front systems. Visitors are also drawn to the rear of the space, where there is the bistro/bar. The artwork in the space is based on different Muraflex product components and the result is a showroom that helps Muraflex build new client relationships.