For decades, workplace design has followed a familiar formula: logos are displayed randomly throughout the office, brand colors are applied in interiors, and company values are reinforced through text as a reminder of the organization’s culture. These elements can reinforce a company’s presence within space, but fail to fully bring its identity to life. The most effective branding efforts aim to translate an organization’s mission, values, and visual identity into a tangible experience, one that helps employees to connect with their work on a deeper level while providing visitors with a clear understanding of the company’s brand. When integrated into the design, workplace branding does more than communicate identity; it transforms employees into champions of the organization’s mission and converts visitors into believers of its vision.

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